You wouldn’t recommend that a potential client represent themselves in court or use ChatGPT to research and build their own case, would you? Yet many lawyers tell each other that if they’re just starting out and only need a basic online presence, they should DIY their website with Wix or Squarespace.
On the surface, that sounds like an easy solution. But here’s the problem:
- DIY sites often look… DIY. Cheap website builders make you look, well, cheap. And for lawyers, perception matters.
- They don’t represent your brand well. You need a site that communicates trust, professionalism, and authority—not a cookie-cutter template.
- They won’t show up in search. These platforms don’t have strong SEO capabilities, meaning you’re missing out on potential clients who Google “lawyer near me.”
What’s the Alternative?
If you want your site to actually work for your business, you have two solid options:
- Pay a one-time upfront cost for a professionally built website. Expect to invest $5,000 to $10,000 for a well-designed WordPress site that is tailored to your firm’s needs.
- Opt for an ongoing service where your site and SEO are managed for you. Some agencies offer website + SEO packages with a monthly fee—many attorneys find this model worth the ROI since it ensures the site continues to bring in clients over time.
What Makes a Law Firm Website Stand Out?
If you’re going to invest, make sure your website is designed to convert visitors into clients. Here’s what works:
- Clear, jargon-free practice area pages. Make it easy for potential clients to understand what you do and how you can help them.
- Success stories and testimonials. Social proof is key—highlight wins, even small ones, using the STAR method (Situation, Task, Action, Result).
- Professional photography. Stock photos don’t cut it. A real photoshoot of you and your firm can add trust and credibility.
- Attorney profiles with personality. Even if it’s just you, a well-written bio with a professional headshot makes your firm feel approachable.
The Bottom Line
A strong website is an investment, not an expense. The cost of a well-designed, search-optimized website is small compared to the business it can generate. If you want a website that actually works for you—without the hassle—let’s talk.
